78.4% of respondents disagreed with the statement The PSA is too graphic. This result could be explained by the fact that the particular PSA shown did not utilize extreme gore as some fear-arousing advertisements do; it could also reflect the notion mentioned in the previous literature that adolescents today are more accustomed to frightening appeals in the media. Is the anti-texting campaign really effective? These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. (2012). What Kills More People Drunk Driving Or Texting And Driving? The absurdity of texting while kissing or during yoga makes you question why texting while driving would be any different. Given the pervasiveness of handheld technology in our society, there has been growing concern about the risks involved with using such devices, specifically cell phones, while operating a vehicle. Table 1. Best Examples of PSAs: Why PSAs Work and Why They Don't Additionally, it would be better if sample were larger. Of course,PSA can help to reduce the number,of distracted driving incidents,but not to much.maximum 10%,because people can't still realize how dangerous it is,before they won't face the same problem.But we can see here second view of point.Maybe PSA can help reduce the number of distracted driving more,than 10% ?.. . This theory, created by These statistics substantiate the claim that many young adults, by their own admission, are engaging in a very distracting behavior while driving. In his study, But this video is what happens when you strip away the dramatization. Distracted driving is a terrifyingly common problem. Lewis, Watson and Tay (2007) ). Get the Message is available for download on www.distraction.gov. Specifically they point out that maladaptive responses, such as ignoring or suppressing the message within the advertisement, can occur in viewers and suggest that only those individuals who are psychologically healthy are actually persuaded by and benefit from such campaigns ( had a very large sample of 840 adolescents view two separate fear-based advertisements discouraging distracted driving behaviors. Lennon, Rentfro & OLeary, 2010: p. 96 The present study lacked a pre-test to compare students initial opinions to those after viewing the PSA. Whether its adjusting your mirrors, selecting music, eating, making a phone call, or reading a text or emaildo it before or after your trip, not during. To do this, a chi-square test was run for gender and intention to text while driving. Qualifying questions were included to ensure that subjects fit into the sample criteria of students aged 18 - 24 attending Texas State University. (2021). Hastings, Stead, & Webb, 2004: p. 975 While the effectiveness of cell phone and texting laws requires further study, high-visibility enforcement (HVE) efforts for distracted driving laws can be effective in reducing cell phone use while driving. A second significant positive correlation was found between the variables measuring students perception that PSAs help to prevent texting while driving and their reported likelihood of thinking of the PSA they had viewed when they drove from now on. 10.4236/ajc.2015.34008, Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement), 1School of Journalism & Mass Communication, Texas State University, San Marcos, TX, USA, 2Department of Media & Communication, Sungkonghoe University, Seoul, South Korea. Does our State do Enough to Prevent Distracted Driving? - StudyDriver.com Teen's PSA, "Distracted Driving - It's More Than - EndDD WASHINGTON - U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportation's "Faces of Distracted Driving" series, which has been viewed over 100,000 times since its launch in November 2010. Therefore, some scholars argue that, rather than using scare tactics to persuade people, public health campaigns should focus more on instilling in audiences the belief that they are capable of exercising control over their health behavior and less on attempting to frighten them with fear appeals into ceasing, or not starting, deleterious health habits ( Again, the results of this study found the difference between genders to be significant. A thirty-second PSA from the National Highway Traffic Safety Administrations Put it down campaign entitled BAM! was chosen as the studys media clip because it was brief, current, and utilized a fear appeal. How many accidents are caused by distracted driving each year? Distracted Driving PSAs & Infographics - National Sheriffs' Association The boomerang effect can be seen as an adverse reaction to viewing a threatening advertisement. When asked the question, How often do you write/read text messages while driving? the majority of respondents (61.8%) answered that they did so sometimes and 10.8% answered frequently. Essentially, the theory posits that individuals will experience four processes when they are exposed to a threatening message: they evaluate how severe the threat is to them, the likelihood that the threat will affect them, how to eliminate or manage the threat, and whether they are able to perform the actions necessary to cope with the threat ( ). The majority of people said that safety and PSA messages are useful, with some saying that they are more effective than other media. An official website of the United States government Here's how you know. Centers for Disease Control and Prevention. This finding might be useful for social marketers to know if they aim to be transparent sponsors. This fact sheet provides an overview of distracted driving and promising strategies that are being used to address distracted driving. Receive email updates about the latest in Safety, Innovation, and Infrastructure. ). This age group was selected for two reasons. The results showed that a statistically significant relationship exists between these two variables (2 = 23.867, p = 0.000).

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